/* ==========================================================================
   ProcessAnimation.com (SMB redesign) - shared stylesheet
   Mobile-first. Brand tokens match the Process Animation deliverables.
   No em-dashes anywhere in site copy.
   ========================================================================== */

:root{
  --blue:#0B52D4; --blue-dark:#073E9E;
  /* --orange is decorative only (borders, logo, accents).
     Anything with text on it uses the accessible variants below. */
  --orange:#ED7D1A; --orange-text:#B45309; --orange-btn:#B45309;
  --orange-btn-dark:#8F4A0A; --orange-dark:#9A3412;
  --gold:#FBCF5A; --gold-text:#FDE08A; --ink:#0f172a; --slate:#475569; --muted:#64748b;
  --line:#e2e8f0; --bg:#ffffff; --bg-alt:#f8fafc; --bg-soft:#eef3fd; --ok:#15803d;
  --shadow:0 1px 3px rgba(15,23,42,.06); --shadow-lg:0 14px 40px rgba(15,23,42,.12);
}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:'Segoe UI',system-ui,-apple-system,'Helvetica Neue',sans-serif;color:var(--ink);background:var(--bg);line-height:1.6;font-size:17px}
img,svg{display:block;max-width:100%}
a{color:var(--blue);text-decoration:none}
.wrap{max-width:1120px;margin:0 auto;padding:0 20px}
.narrow{max-width:760px;margin-left:auto;margin-right:auto}

h1,h2,h3{line-height:1.15;letter-spacing:-.015em;color:var(--ink)}
h1{font-size:clamp(30px,7vw,50px)}
h2{font-size:clamp(25px,5vw,36px)}
h3{font-size:20px;letter-spacing:-.01em}
p{color:var(--slate)}
.kicker{font-size:13px;font-weight:800;text-transform:uppercase;letter-spacing:.09em;color:var(--orange-text);margin-bottom:12px}
.lead{font-size:clamp(17px,2.4vw,20px);color:var(--slate)}
.center{text-align:center}
.section{padding:56px 0}
.section-alt{background:var(--bg-alt)}
.section-soft{background:var(--bg-soft)}
.eyebrow-line{max-width:640px}

/* ---- Buttons (large tap targets) ---- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:54px;padding:14px 26px;border-radius:11px;font-weight:800;font-size:16px;text-align:center;cursor:pointer;border:2px solid transparent;transition:transform .12s,background .15s,color .15s,border-color .15s;line-height:1.1}
.btn:active{transform:translateY(1px)}
.btn-book{background:var(--orange-btn);color:#fff}
.btn-book:hover{background:var(--orange-btn-dark)}
.btn-primary{background:var(--blue);color:#fff}
.btn-primary:hover{background:var(--blue-dark)}
.btn-ghost{border-color:var(--blue);color:var(--blue);background:transparent}
.btn-ghost:hover{background:var(--blue);color:#fff}
.btn-ghost-light{border-color:rgba(255,255,255,.8);color:#fff;background:transparent}
.btn-ghost-light:hover{background:#fff;color:var(--blue)}
.btn-block{width:100%}
.btn-row{display:flex;flex-direction:column;gap:12px}
@media(min-width:560px){.btn-row{flex-direction:row;flex-wrap:wrap}}

/* ---- Keyboard access: skip link + visible focus ---- */
.skip{position:absolute;left:-9999px;top:0;z-index:100;background:var(--blue);color:#fff;padding:12px 20px;font-weight:800;border-radius:0 0 10px 0}
.skip:focus{left:0}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,
textarea:focus-visible,summary:focus-visible,[tabindex]:focus-visible{
  outline:3px solid var(--blue);outline-offset:2px;border-radius:4px}
/* on dark/blue panels the blue ring would disappear, so use white there */
.cta-band a:focus-visible,.post-cta a:focus-visible,.site-foot a:focus-visible,
.btn-book:focus-visible{outline-color:#fff}
#main:focus{outline:none}

/* ---- Nav ---- */
.site-nav{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.96);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav-inner{display:flex;align-items:center;gap:12px;height:64px}
.brand{display:flex;align-items:center;gap:9px;font-weight:900;font-size:18px;color:var(--ink);letter-spacing:-.02em}
.brand .acc{color:var(--orange)}
/* .com reads as an address suffix, not part of the name: lighter and smaller */
.brand .tld{color:var(--muted);font-weight:700;font-size:.8em;letter-spacing:0}
@media(max-width:400px){.brand{font-size:16px}}
.nav-toggle{margin-left:auto;width:46px;height:46px;border:1px solid var(--line);border-radius:10px;background:#fff;display:flex;flex-direction:column;justify-content:center;align-items:center;gap:5px;cursor:pointer}
.nav-toggle span{width:20px;height:2px;background:var(--ink);border-radius:2px;transition:.2s}
.nav-toggle.is-open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle.is-open span:nth-child(2){opacity:0}
.nav-toggle.is-open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.nav-menu{display:none;flex-direction:column;gap:2px;padding:10px 0 16px}
.nav-menu.open{display:flex}
.nav-menu a{padding:12px 6px;font-weight:700;font-size:16px;color:var(--slate);border-bottom:1px solid var(--line)}
.nav-menu a:hover{color:var(--blue)}
.nav-menu .nav-book{margin-top:10px;color:#fff;border-bottom:0}
.nav-menu .nav-book:hover{color:#fff}
@media(min-width:900px){
  .nav-toggle{display:none}
  .nav-menu{display:flex;flex-direction:row;align-items:center;gap:22px;margin-left:auto;padding:0}
  .nav-menu a{padding:0;border-bottom:0;font-size:14.5px;font-weight:600}
  .nav-menu .nav-book{margin-top:0;padding:10px 18px;min-height:0;font-size:14px}
}

/* ---- Hero ---- */
.hero{background:linear-gradient(180deg,#fff 0%,var(--bg-soft) 100%);padding:44px 0 52px}
.hero h1{margin-bottom:16px}
.hero .lead{max-width:36ch;margin-bottom:24px}
.hero-visual{margin-top:32px;background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow-lg);padding:14px;overflow:hidden}
.hero-visual figcaption{font-size:13px;color:var(--muted);padding:10px 6px 4px;font-weight:600}
.hero-visual figcaption a{color:var(--blue);font-weight:700;white-space:nowrap}
/* the diagram is clickable: give it a visible affordance */
.hero-visual a{display:block;border-radius:10px;overflow:hidden}
.hero-visual>a img{transition:transform .2s ease}
.hero-visual>a:hover img{transform:scale(1.015)}
.hero-visual>a:hover{box-shadow:0 0 0 3px rgba(11,82,212,.28)}
.hero-note{font-size:13px;color:var(--muted);margin-top:14px}
@media(min-width:900px){
  .hero{padding:64px 0 72px}
  .hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:center}
  .hero-visual{margin-top:0}
}

/* ---- Mobile-only notice (hidden on desktop) ---- */
.mobile-note{display:none;background:#fff7ed;border:1px solid #fcd9b6;border-left:5px solid var(--orange);
  border-radius:12px;padding:20px 22px;margin:0 0 8px}
.mobile-note h2{font-size:19px;margin-bottom:8px}
.mobile-note p{font-size:15.5px;margin-bottom:16px}
@media(max-width:760px){.mobile-note{display:block}}

/* ---- Trust badges ---- */
.badges{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.badge{display:inline-flex;align-items:center;gap:7px;background:#fff;border:1px solid var(--line);border-radius:999px;padding:8px 14px;font-size:13px;font-weight:700;color:var(--ink);box-shadow:var(--shadow)}
.badge svg{width:15px;height:15px}
.badge-strong{background:var(--ink);color:#fff;border-color:var(--ink)}

/* ---- Generic cards ---- */
.grid{display:grid;gap:18px}
@media(min-width:720px){.grid-3{grid-template-columns:repeat(3,1fr)}.grid-2{grid-template-columns:repeat(2,1fr)}}
.card{background:#fff;border:1px solid var(--line);border-radius:14px;padding:24px;box-shadow:var(--shadow)}
a.card{display:block;color:inherit;transition:box-shadow .15s,border-color .15s,transform .15s}
a.card:hover{box-shadow:var(--shadow-lg);border-color:#cdd8ea;transform:translateY(-2px)}
a.card:hover h3{color:var(--blue)}
.card h3{margin-bottom:8px}
.card p{font-size:15.5px}

/* Pain cards */
.pain{background:#fff;border:1px solid var(--line);border-left:4px solid var(--orange);border-radius:12px;padding:22px}
.pain strong{display:block;color:var(--ink);font-size:17px;margin-bottom:6px}
.pain p{font-size:15px}

/* Steps */
.steps{counter-reset:step;display:grid;gap:16px}
@media(min-width:820px){.steps{grid-template-columns:repeat(3,1fr)}}
.step{background:#fff;border:1px solid var(--line);border-radius:14px;padding:24px 22px;position:relative}
.step-num{width:40px;height:40px;border-radius:10px;background:var(--blue);color:#fff;font-weight:800;display:flex;align-items:center;justify-content:center;font-size:18px;margin-bottom:14px}
.step h3{margin-bottom:6px}
.step p{font-size:15px}

/* Proof / testimonials */
.quote{background:#fff;border:1px solid var(--line);border-radius:14px;padding:24px;box-shadow:var(--shadow)}
.quote p{font-size:16px;color:var(--ink);font-weight:500}
.quote .who{margin-top:14px;font-size:13.5px;color:var(--muted);font-weight:700}
.metric{font-size:30px;font-weight:900;color:var(--blue);letter-spacing:-.02em;line-height:1}
.logos{display:flex;flex-wrap:wrap;gap:14px;align-items:center;justify-content:center;margin-top:8px}
.logo-slot{width:120px;height:44px;border:1px dashed #c7d2e5;border-radius:8px;display:flex;align-items:center;justify-content:center;color:#9fb0cc;font-size:12px;font-weight:700;background:#fff}
.placeholder-note{font-size:12.5px;color:var(--muted);font-style:italic}

/* ---- Pricing ---- */
.pricing{display:grid;gap:18px}
@media(min-width:900px){.pricing{grid-template-columns:repeat(3,1fr);align-items:start}}
.tier{background:#fff;border:1px solid var(--line);border-radius:16px;padding:28px 24px;display:flex;flex-direction:column;box-shadow:var(--shadow)}
.tier.feature{border:2px solid var(--blue);box-shadow:var(--shadow-lg);position:relative}
.tier .flag{position:absolute;top:-13px;left:24px;background:var(--blue);color:#fff;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;padding:5px 12px;border-radius:999px}
.tier h3{font-size:19px;margin-bottom:4px}
.tier .best{font-size:13px;color:var(--muted);font-weight:700;min-height:34px}
.tier .price{font-size:34px;font-weight:900;color:var(--ink);letter-spacing:-.02em;margin:14px 0 2px}
.tier .price small{font-size:15px;font-weight:700;color:var(--muted)}
.tier .price-sub{font-size:13px;color:var(--muted);margin-bottom:16px}
.tier ul{list-style:none;display:grid;gap:10px;margin:6px 0 22px}
.tier li{position:relative;padding-left:26px;font-size:15px;color:var(--slate)}
.tier li::before{content:"";position:absolute;left:0;top:7px;width:16px;height:16px;border-radius:50%;background:var(--bg-soft);border:1px solid #cdd8ea}
.tier li::after{content:"";position:absolute;left:5px;top:10px;width:5px;height:9px;border-right:2px solid var(--blue);border-bottom:2px solid var(--blue);transform:rotate(45deg)}
.tier .btn{margin-top:auto}

/* ---- FAQ ---- */
.faq{display:grid;gap:12px}
.faq details{background:#fff;border:1px solid var(--line);border-radius:12px;padding:0 20px;box-shadow:var(--shadow)}
.faq summary{list-style:none;cursor:pointer;padding:18px 0;font-weight:700;font-size:17px;color:var(--ink);display:flex;justify-content:space-between;gap:16px;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:24px;font-weight:400;color:var(--blue);flex:none}
.faq details[open] summary::after{content:"\2212"}
.faq details>p{padding:0 0 20px;font-size:15.5px;margin:0}

/* ---- Vertical cards ---- */
.vert{background:#fff;border:1px solid var(--line);border-radius:16px;padding:26px;box-shadow:var(--shadow);display:flex;flex-direction:column}
.vert .tag{display:inline-block;align-self:flex-start;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;color:var(--blue);background:var(--bg-soft);border-radius:999px;padding:5px 12px;margin-bottom:14px}
.vert h3{margin-bottom:10px}
.vert dl{margin:8px 0 18px}
.vert dt{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.05em;color:var(--muted);margin-top:12px}
.vert dd{font-size:15px;color:var(--slate);margin:2px 0 0}
.vert .btn{margin-top:auto}

/* ---- Checklist ---- */
.check{list-style:none;display:grid;gap:12px}
.check li{position:relative;padding-left:32px;font-size:16px;color:var(--slate)}
.check li strong{color:var(--ink)}
.check li::before{content:"";position:absolute;left:0;top:3px;width:20px;height:20px;border-radius:6px;background:var(--bg-soft);border:1px solid #cdd8ea}
.check li::after{content:"";position:absolute;left:7px;top:6px;width:5px;height:10px;border-right:2px solid var(--blue);border-bottom:2px solid var(--blue);transform:rotate(45deg)}

/* ---- Timeline ---- */
.timeline{display:grid;gap:14px}
@media(min-width:820px){.timeline{grid-template-columns:repeat(4,1fr)}}
.tl{background:#fff;border:1px solid var(--line);border-radius:12px;padding:20px}
.tl .wk{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;color:var(--orange-text);margin-bottom:8px}
.tl h3{font-size:17px;margin-bottom:6px}
.tl p{font-size:14.5px}

/* ---- CTA band ---- */
.cta-band{background:linear-gradient(160deg,var(--blue),var(--blue-dark));color:#fff;padding:52px 0}
.cta-band h2{color:#fff;margin-bottom:12px}
.cta-band p{color:#dbe6fb;max-width:52ch}
.cta-band .btn-row{margin-top:24px}
.cta-fine{font-size:13px;color:#b9cdf5;margin-top:16px;font-weight:600}

/* ---- Forms ---- */
.form{background:#fff;border:1px solid var(--line);border-radius:16px;padding:26px;box-shadow:var(--shadow);max-width:620px}
.field{margin-bottom:16px}
.field label{display:block;font-size:14px;font-weight:700;color:var(--ink);margin-bottom:6px}
.field input,.field select,.field textarea{width:100%;font:inherit;font-size:16px;color:var(--ink);padding:13px 14px;border:1px solid var(--line);border-radius:10px;background:#fff}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 3px rgba(11,82,212,.12)}
.field textarea{min-height:130px;resize:vertical}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.form-status{margin-top:12px;font-weight:700;display:none}
.form-status.ok{display:block;color:var(--ok)}
.form-status.err{display:block;color:#b91c1c}
.form-tiny{font-size:12.5px;color:var(--muted);margin-top:12px}

/* ---- Footer ---- */
.site-foot{background:var(--ink);color:#94a3b8;padding:48px 0 26px;font-size:14px;margin-top:0}
.foot-grid{display:grid;gap:26px}
@media(min-width:820px){.foot-grid{grid-template-columns:1.6fr 1fr 1fr}}
.site-foot .brand{color:#fff}
.foot-brand p{color:#94a3b8;font-size:14px;margin-top:10px;max-width:42ch}
.foot-badges{font-weight:700;color:#cbd5e1 !important;margin-top:12px !important}
.foot-col h3{color:#fff;font-size:13px;text-transform:uppercase;letter-spacing:.06em;margin-bottom:12px}
.foot-col a{display:block;color:#cbd5e1;padding:5px 0}
.foot-col a:hover{color:#fff}
.foot-legal{display:flex;flex-wrap:wrap;gap:8px 18px;justify-content:space-between;border-top:1px solid #1e293b;margin-top:30px;padding-top:18px;font-size:13px;color:#7c8aa0}
.foot-legal a{color:#cbd5e1}

/* ---- Utilities ---- */
.mt0{margin-top:0}.mb0{margin-bottom:0}
.stack>*+*{margin-top:16px}
.muted{color:var(--muted)}
.pill{display:inline-block;background:var(--bg-soft);color:var(--blue);font-weight:800;font-size:12px;text-transform:uppercase;letter-spacing:.05em;padding:5px 12px;border-radius:999px}

/* ---- Founder portrait ---- */
.portrait{display:flex;flex-direction:column;align-items:center;text-align:center;margin-bottom:6px}
.portrait img{width:150px;height:150px;border-radius:50%;object-fit:cover;object-position:center top;border:4px solid #fff;box-shadow:var(--shadow-lg)}
.portrait .pname{font-weight:800;color:var(--ink);margin-top:14px;font-size:17px}
.portrait .prole{font-size:14px;color:var(--muted);font-weight:600}
.portrait .pfallback{display:none;width:150px;height:150px;border-radius:50%;border:2px dashed #c7d2e5;align-items:center;justify-content:center;color:#9fb0cc;font-size:12px;font-weight:700;background:#fff;text-align:center;padding:12px;line-height:1.3}
.portrait.no-photo img{display:none}
.portrait.no-photo .pfallback{display:flex}

/* ---- Article / blog post ---- */
.crumbs{font-size:13px;color:var(--muted);padding:20px 0 0}
.crumbs a{color:var(--slate);font-weight:600}
.crumbs a:hover{color:var(--blue)}
.crumbs span{color:var(--line);margin:0 8px}
.post-header{padding:10px 0 22px;border-bottom:1px solid var(--line);margin-bottom:28px}
.post-header h1{margin-bottom:14px}
.post-meta{font-size:14px;color:var(--muted);font-weight:600;display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.post-meta .dot{color:var(--line)}
.post-body{font-size:18px;line-height:1.75;color:#1e293b}
.post-body>p{margin-bottom:20px}
.post-body h2{font-size:clamp(22px,4vw,28px);margin:38px 0 12px}
.post-body h3{font-size:19px;margin:26px 0 8px}
.post-body ul,.post-body ol{margin:0 0 20px 22px;color:#1e293b}
.post-body li{margin-bottom:9px}
.post-body strong{color:var(--ink)}
.post-body a{color:var(--blue);font-weight:600;text-decoration:underline;text-decoration-color:rgba(11,82,212,.32);text-underline-offset:2px}
.post-body a:hover{text-decoration-color:var(--blue)}
.post-body blockquote.pull{margin:30px 0;padding:20px 24px;background:var(--bg-alt);border-left:5px solid var(--orange);border-radius:0 12px 12px 0;font-size:20px;line-height:1.5;font-weight:600;color:var(--ink)}
.post-body blockquote.pull p{margin:0;color:var(--ink)}
.post-body .callout{background:var(--bg-soft);border:1px solid #cdd8ea;border-radius:12px;padding:20px 22px;margin:26px 0}
.post-body .callout p{margin:0;font-size:16px}
/* Elicitation dialogue block (used in interview-style posts) */
.dialogue{margin:26px 0;padding:22px 24px;background:#f4f7fc;border:1px solid #e3ebf8;border-radius:12px;max-width:56ch}
.dialogue p{margin:0 0 10px;font-size:17px;line-height:1.5}
.dialogue p:last-child{margin-bottom:0}
.dialogue .ask{color:var(--ink);font-weight:600}
.dialogue .reply{color:var(--slate);padding-left:20px}

.post-cta{background:linear-gradient(160deg,var(--blue),var(--blue-dark));color:#fff;border-radius:16px;padding:32px 28px}
.post-cta .kicker{color:var(--gold-text)}
.post-cta h2{color:#fff;margin:0 0 10px;font-size:clamp(21px,3.4vw,27px)}
.post-cta p{color:#dbe6fb;margin-bottom:20px;font-size:16.5px}
.post-cta .btn-primary{background:#fff;color:var(--blue)}
.post-cta .btn-primary:hover{background:var(--gold);color:var(--ink)}
.related{border-top:1px solid var(--line);margin-top:44px;padding-top:32px}
.related ul{list-style:none;display:grid;gap:10px;margin:0}
.related a{font-weight:700;font-size:16px}
.backlink{display:inline-block;margin-top:26px;font-weight:700;font-size:14.5px}